Stuck in reframing? Ask SO WHAT before 5 WHY's

reframing
designthinking
insight
whys
rootcause

#1

Very often I struggle with the 5 Why exercise because it doesn’t help me to get to the proper root cause / analysis, and I’m stuck in the reframing process.

So what’s the solution? Ask SO WHAT before 5 WHY’s …

Check out this long TEDx video… Long but lovely examples of the power of reframing to solve complex problems / spark insights =)

=)